Omdia has crowned LG OLED TV the No. 1 selling OLED TV brand for the past ten years.
LG OLED celebrates its tenth anniversary this year, a tremendous achievement made possible in large part by LG's dedication and innovation. Despite severe technical obstacles and widespread criticism from industry insiders, the company first introduced OLED TV to the world in 2013. When others shifted to other technologies, LG saw a chance to usher in a new era for television by investing heavily in this undiscovered territory, and the rest is history. LG OLED has become a global leader in the premium TV industry in just ten years, thanks to its unequaled contrast, which enables immaculate blacks and true-to-life colors, as well as its unparalleled flexibility and thinness.
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| Omdia has crowned LG OLED TV the No. 1 selling OLED TV brand for the past ten years. |
Throughout its 10 years at the top, LG OLED has been continuously praised as the best. LG OLED has won the annual CES Innovation Award for 11 years in a row, as well as numerous "Best TV of the Year" titles and declarations that it is "the best TV I've ever reviewed," "a true Marvel," and "the king of TVs," as evidenced by the fact that it has won the annual CES Innovation Award for 11 years in a row, as well as numerous "Best TV of the Year" titles and declarations that it is "the best TV I've ever reviewed," LG's OLED TV shipments had topped 15 million units at the end of the previous year, accounting for 60% of all OLED TVs sold worldwide.
LG has continued to set new standards with its OLED-optimized hardware and software developments since the successful mass manufacturing of the world's first 55-inch Full HD OLED TV in 2013. The company's many groundbreaking OLED products include the paper-thin Wallpaper TV from 2017 and the groundbreaking Rollable TV from 2020, which features a display that can roll down and hide into the TV's base. This year, the company unveiled the world's largest 97-inch cordless OLED TV, and in 2019, it was the first to sell an 88-inch 8K OLED TV. Furthermore, LG has created TV software innovations like its image- and sound-improving (Alpha) 9 AI Processors and the usability- and convenience-improving webOS platform, which have expanded the capabilities and user experience provided by LG OLED.
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LG has enhanced public awareness of OLED through regular and progressive marketing campaigns that showcase the technology's distinctiveness as well as the evolution and enhancement of its self-lit display technology, having been the industry leader in premium TVs for the previous ten years. LG has been executing appealing marketing efforts that showcase OLED's distinguishing features, such as self-emissive pixels, perfect blacks, vibrant colors, compact design, and various form factors. These campaigns have covered a wide range of topics, from movies and sports to gaming and the world of art.
LG's 4K OLED Televisions accurately reproduced the Northern Lights in the artistically magnificent and profoundly moving "Aurora" campaign from 2016, portraying the whole spectrum of hues and the depth of the night sky with breathtaking realism. LG's "Light Up Your World" campaign, which was also launched in 2021, included a TV commercial and four supplemental internet videos. It emphasized the distinct user experience that only LG OLED and its self-lit pixels can provide. Furthermore, through the global LG OLED ART initiative, which was launched in 2021, the company has demonstrated the extraordinary visual quality of its OLED Televisions as well as the revolutionary new artistic expression potential they provide.
LG has teamed with a number of lifestyle brands to provide the different ways LG OLED TVs improve daily living, such as their CES 2023 exhibit in conjunction with Moooi, which presented a high-end experience demonstrating its dedication to serving consumers' diverse demands and goals. The Conran Store, a well-known lifestyle brand, and LG have teamed up to create visual magic for their Chelsea and Marylebone locations during London Craft Week in 2022.
In recent years, LG has been on a quest to create next-level lifestyle value by introducing new OLED technologies under the Lifestyle Screen label to provide a diversified user experience adapted to segmented consumer needs. The LG OLED FLEX, which can transition from flat to curved at any time, is one bending gaming TV that gives a one-screen-fits-all alternative. Meanwhile, the LG OLED Objet Collection's distinctive, one-of-a-kind TVs add beauty and style to any room.
Never one to rest on its laurels, LG continues to push the limits of what is possible in order to enhance OLED technology and open up new lifestyle options based on the demands of its customers. Two of the LG OLED products unveiled at CES 2023 are the 97-inch LG SIGNATURE OLED M, the world's first OLED TV capable of displaying a wirelessly transmitted AV signal at 4K 120Hz and allowing users to freely design their living spaces, and the OLED T with its transparent screen, which gives users a whole new level of spatial freedom. Furthermore, LG continues to provide cutting-edge TV technologies such as the Brightness Booster Max and 9 Gen 6 AI Processor, all of which improve the performance and image quality of the LG OLED evo. WebOS 23, the most personalized webOS version to date, provides the finest user experience to date.
LG has worked tirelessly over the last ten years to realize the huge potential of OLED. Based on its achievements thus far, the company plans to continue to innovate and create over the next 10 years, exploring more of the virtually limitless possibilities given by its self-lit technology to bring ever-increasing client value.